The strategic approach (“who are our current customers, what kind of new customers do we want and is there a market for our product?”) that mainly emerges in market research, plays an important role: it guides the commercial course of a company.
However, many of Kuipers Market Research and Sales Development’s clients are to be found in the technical and industrial sector. Due to a lack of time, manpower or commercial expertise, these clients require not only strategic advice, but also operational support in the form of market research. Therefore, Kuipers aims to bring the client and the potential client in contact with each other during market research and sales development, both in the Netherlands and abroad, when there is sufficient mutual interest.

Kuipers Market Research and Sales Developent: Industrial Market(ing) Intelligence since 2006.